Whether you are operating a small or large business, a sales funnel is a crucial tool for boosting profitability. It is a path through which people who are interested in what your business has to offer will follow in order to convert into customers. A good sales funnel is a guarantee that you will make sales. On the other hand, a poor sales funnel wouldn’t convert visitors into customers. It is for this reason that you need to master the process of creating sales funnel before you think of converting leads.
Modern sales funnels, unlike traditional marketing methods, help create consumer-seller relationships which improves chances of conversions. For this to happen, you have to create a squeeze page that is located between the landing page and the products you are selling. Being the initial stage of the sales funnel, this page will help you gain contact with a potential client. These clients might end up purchasing your products for a long time to come.
One of the most integral parts of a sales funnel on a website is creating an opt-in form that acts as a squeeze page. With this form, you will collect email addresses and other information needed to reach out to these potential buyers with the intent of making them customers. You must include promises or free gifts in order to attract people to leave their information. For example, if you are selling cooking equipment, you can provide recipe booklets. You need to make sure that you are providing a freebie that is related to the kind of products you are selling.
Your visitors will not only appreciate the gift, but also look forward to your next communication which is preferably through mail. However, this can only happen if the initial gift is of high quality. Otherwise, you will end up losing all of them. It is also important to keep emails short, relevant, and less frequent. Unless you focus on creating a good relationship, your email will be marked as spam.
Your visitors don’t need to purchase products instantly once you have them in the funnel. The only thing you need to know is how to provide them with relevant material that they will definitely love. You can accompany free products with complementary products that you sell to improve conversions. This way, you will have a higher chance of selling to them.
Don’t worry if your clients say no to an offer. Since they have joined your communication channel, they will be there to stay. Ensure to include offers and price cuts to increase the chances of buying. If you are to win these buyer’s loyalty, you need to provide them with after-sale services that will make them appreciate your products and services.